HISTORY: Datsun Switzerland Pricelists 1968-1980 (Full Download)

This is the eighth part of a multi-post series about the (hi)story of Datsun, Prince and Nissan in Switzerland. Check out the other parts HERE.

I’ve collected various Datsun Switzerland dealer price lists from 1969 to 1979 over the years. Some of them are very rarely seen, and some or more common.
Since it’s important in some cases (for collector cars insurance, for e.g., or just because it’s nice to know what a particular car was sold for back then), i decided to scan them and put them here for your usage.
You can use them for your own purpose, but please do not remove the watermarks, and please do not publish them elsewhere without contacting / asking me first. I put a lot of unpaid time into this, just for the love of the cars.
As you can see the format and style changed a few times over the years. Most of them are both French and German language.

Unfortunately a few years are still missing in my collection (particularly 1967). If you have that one, please let me know!
I will definitely update this post when i find missing ones…
Since this website is about the S30Z chassis cars and the early years of Datsun Switzerland, i will focus on the years 67 to late 70ies, but if i come along other price lists, i will add them here for completeness’s sake.

Update 21.01.2021:
I just got this 1969 Datsun Switzerland Price list from the 39th. Geneva International Motor Show Datsun Suisse press release folder in the mail, and thought I add it here for completeness’s sake, see full PDF in the links above.

Update 31.03.2021
Just got in the 1972.8 Price list, which seems an important one for Datsun 240Z owners, as it’s probably the year when most Z’s have been sold in Switzerland!
Click link above to download or view the full high-res PDF file.

Update 30.05.2021
I just added all the Price lists which i scanned from the Bettelbrünneli Collection, see links above for full download:

Update 03.08.2021
More price lists scanned and added, from the big documents delivery I’ve got. Now integrated in the pictures and link above.

Update 31.12.2021
I’ve just got the missing 1969, 1970 and 1974 price lists and of course added those:

Update 05.03.2025:
Added the February 1978 price list. See links above for download.

Update 08.04.2025:
April 1980 Price list added! (see links above, for download)

Update 16.04.2025:
January 1996 Price list (incl 300ZX) added! (see links above, for download)

As with all my knowledge posts, i tried my best to get all information from trustworthy and official sources. However i can not guarantee that above information is 100% correct. If you have any correction, input or additional information, i appreciate if you let me know. I’ll update this post whenever i find something to add or change.
Also i put countless unpaid hours of research and work into this post and spent quite a bit of money to buy a lot of original documents, so please ask, before you copy anything, including the pictures. thanks!

Big Thanks to Marcel from the Bettelbrünneli Collection, Gerard from Zonedatsun, Heiko from Datsun.ch, Stefan from Cagedude, Lara from the Central Library of Zürich and the ETH Zürich team behind the E-Periodica Archives, Myrtha with her inside-knowlege and the historic Archive of the Verkehrshaus Luzern. Without all of you, this posts wouldn’t have been possible!
I also was in contact with some people at Nissan Switzerland, but still waiting for some information until today. If i get anything, i will update these posts immediately.