• HISTORY: Honda Civic “Hot-S”

    Recently i stumbled on a vintage Honda Ad for sale online. which was called the: Honda Civic Hot “S” version. I was quite surprised to see that there was a version modified by Honda switzerland sold long before all the EK4 special versions (known as F1, Rallye and Type-S). This represents a 2nd. gen “SL” chassis After digging a bit deeper, it seems the hatchbacks then got an additional roof and front spoiler, reclining “sports” seats, vented brake discs, additional stabilizer bars, additional racing stripes, and Aluminum wheels, etc.. To be honest i was a bit hyped to see loosely relative sports version of a civic related to my EK9…

  • HISTORY: Rare FMG / Datsun Suisse Internal documents arrived

    Today i got a special delivery of documents which i’ve never seen before and didn’t even know something like this existed, until i found them for sale a few days ago: One is a double-sided FMG (Fehlmann Motor group) brochure, which tells the story of the company. Datsun (Suisse) SA was also part of the FMG. One side tells the story from the past to the present (in 1972) While the other side tells the plans for today and the future: Inside you’ll find many rare photos and information, like the first datsun’s arriving at Datsun Switzerland in Urdorf by train: Or the Group Owner E. Fehlmann Junior in front…

  • HISTORY: The story of Datsun, Nissan & Prince Switzerland – Part 6 “Marketing”

    This is the sixth part of a multi-post series about the (hi)story of Datsun, Prince and Nissan in switzerland.  Check out the other parts HERE. In this post we have a closer look at the work of the Marketing department at DSSA. Including advertizing, sales brochures, customer information, Promotional giveaways, Public relations, exhibitions and press releases from the very beginning to the early nineties. As usual with these posts, it includes many rare and yet unseen documents and photos. 1. Marketing The advertising department made brochures and catalogues, the information leaflets for customers and exhibitions, but also provided the dealerships with merchandising materials, Catalog stands, promotional stuff and made sure…

  • HISTORY: Prince Motor Corp. PMC Mikado Swiss brochures

    The story of the Prince Motor Corp aka PMC-Mikado in switzerland is quite short-lived and therefore information about it pretty rare. In order to update my story about the company (see here: https://www.jdmjunkies.ch/wordpress/2021-07-14/history-the-datsun-nissan-prince-switzerland-story-pt-1-prince/) i’m always looking for official swiss documents. When i just recently stumbled upon a few catalogues for sale, i naturally had to get them. This means i will also update above post about the History of PMC Mikado in switzerland immediately. The first one is a brochure about the PMC Gloria Six 2000, which i’ve owned only as a scan so far, and i’ve shown you in full in above link previously. The second one  i haven’t…

  • HISTORY: Datsun Switzerland 1968 and 1979 Brochure

    In my never-ending task to uncover the complete history of Datsun (Suisse) SA in Switzerland, i try to collect all the annual catalogues of the Datsun-years. Meanwhile i got quite the collection, but there are still some  holes. Luckily i was able to obtain another two pieces which were missing. Today a set from 1968 and 1979 arrived here: This is my collection meanwhile (+ this one, which is framed, so i couldn’t get it on the picture). Now i hope to find some rare ones from the early 70ies (the 240Z years), which are still missing and i haven’t really seen so far.

  • 240Z: Various old Carboy Magazine tuner parts ads scanned

    Recently i got a bunch of old Carboy magazines (from the 70ies to the 90ies) and other japanese tuner magazines and books as a loan from my Mate Kris. While i don’t understand a word of those Japanese stories, i adore all the old advertizing that show all the cool parts which i own or i’d like to own. It’s nice to have a proper evidence of where your parts come from with some additional information. Those magazines were mostly from the turbo-crazy 80ies and advertize all kind of crazy turbo setups. so i decided to update my Datsun L-series Intake manifold & Turbo surge tank post (click link) with…

  • GARAGE / OTHER: Garage upgrades & Datsun 240K-GT / Datsun 1000 brochures

    Since i’m now completeing my business education, my progress with the car is a bit slow until – after two years – my exams are completed in April next year. Then i plan to get that damn car back on the road as soon as possible. in the meantime i only have limited time and mostly like to spend it for research and buying stuff. I therefore decided it’s time to upgrade my workshop a bit, so i can get some work done by myself in future. The first pallette arrived af few days ago: And it contained a nice sandblasting cabinet. It was super cheap and i don’t expect…

  • HISTORY: Old datsun suisse press releases & Press photos

    So i got another bunch of rare old Datsun switzerland documents in my mailbox yesterday: It includes quite a big press release from March 1980 describing the market situation for Datsun globally and in switzerland as well as japan. With some interesting facts and figures and comparing to other brands in switzerland and globally: The rest of the documents were all released in 1978 for the Geneva International motor show, where Datsun Suisse SA of course had a booth. Below is the official press release and spec sheet of their full lineup at that time (dated to 10. February 1978). Interresting here is maybe the “GT Tuning Kit” that was…

  • HISTORY: The complete Story of Prince / Datsun / Nissan in Switzerland

    In order to uncover and bring you the (most) complete story of the Datsun, Prince and Nissan Brand and Cars in Switzerland from the very beginning to today, i went through the major task of reading hundreds of documents, tracked down more than 350 commercial register entries of more than 35 associated companies and spent hours in various online and physical archives and libraries. I’ve talked to dozens of involved people and collected hundreds of rare internal and public documents over the years to painstakingly puzzle it all together. Since the story grew quite big once i fell into the rabbithole of information, i decided to split it into different…

  • HISTORY: The story of Datsun, Nissan & Prince Switzerland – Part 2 “The different companies”

    This is the second part of a multi-post series about the (hi)story of Datsun, Prince and Nissan in switzerland.  Check out the other parts HERE This post might get a bit nerdy, but once i started to itnvestigate the story, i found more and more companies involved and thought it makes sense to give you an overview first, before we go into the story itself. In the upcoming insights of what was later known as Datsun (Suisse) SA and today is known as Nissan Switzerland the different companies will be mentioned every now and then. So this is kind of a “map” to understand the rest of the story in…