I was on holidays for two weeks, and when i returned, i had something in my mailbox which i had ordered just before i packed my stuff and left the house. A may 1976 Datsun (suisse) SA sales brochure. Something i haven’t seen before. Some catalogues pop up quite frequently and some are more rare but this on i haven’t seen at all yet, so i had to get it. It is quite special for many reasons. First of all the format, which is a pretty small pocket size format versus the usual much bigger format. Then the paper, which is just regaluar paper and not the usually used glossy…

Recently i stumbled on a vintage Honda Ad for sale online. which was called the: Honda Civic Hot “S” version. I was quite surprised to see that there was a version modified by Honda switzerland sold long before all the EK4 special versions (known as F1, Rallye and Type-S). This represents a 2nd. gen “SL” chassis After digging a bit deeper, it seems the hatchbacks then got an additional roof and front spoiler, reclining “sports” seats, vented brake discs, additional stabilizer bars, additional racing stripes, and Aluminum wheels, etc.. To be honest i was a bit hyped to see loosely relative sports version of a civic related to my EK9…

Today i got a special delivery of documents which i’ve never seen before and didn’t even know something like this existed, until i found them for sale a few days ago: One is a double-sided FMG (Fehlmann Motor group) brochure, which tells the story of the company. Datsun (Suisse) SA was also part of the FMG. One side tells the story from the past to the present (in 1972) While the other side tells the plans for today and the future: Inside you’ll find many rare photos and information, like the first datsun’s arriving at Datsun Switzerland in Urdorf by train: Or the Group Owner E. Fehlmann Junior in front…

This is the sixth part of a multi-post series about the (hi)story of Datsun, Prince and Nissan in switzerland.  Check out the other parts HERE. In this post we have a closer look at the work of the Marketing department at DSSA. Including advertizing, sales brochures, customer information, Promotional giveaways, Public relations, exhibitions and press releases from the very beginning to the early nineties. As usual with these posts, it includes many rare and yet unseen documents and photos. 1. Marketing The advertising department made brochures and catalogues, the information leaflets for customers and exhibitions, but also provided the dealerships with merchandising materials, Catalog stands, promotional stuff and made sure…

The story of the Prince Motor Corp aka PMC-Mikado in switzerland is quite short-lived and therefore information about it pretty rare. In order to update my story about the company (see here: https://www.jdmjunkies.ch/wordpress/2021-07-14/history-the-datsun-nissan-prince-switzerland-story-pt-1-prince/) i’m always looking for official swiss documents. When i just recently stumbled upon a few catalogues for sale, i naturally had to get them. This means i will also update above post about the History of PMC Mikado in switzerland immediately. The first one is a brochure about the PMC Gloria Six 2000, which i’ve owned only as a scan so far, and i’ve shown you in full in above link previously. The second one  i haven’t…

In my never-ending task to uncover the complete history of Datsun (Suisse) SA in Switzerland, i try to collect all the annual catalogues of the Datsun-years. Meanwhile i got quite the collection, but there are still some  holes. Luckily i was able to obtain another two pieces which were missing. Today a set from 1968 and 1979 arrived here: This is my collection meanwhile (+ this one, which is framed, so i couldn’t get it on the picture). Now i hope to find some rare ones from the early 70ies (the 240Z years), which are still missing and i haven’t really seen so far.