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HISTORY: The story of Datsun, Nissan & Prince Switzerland – Part 6 “Marketing”
This is the sixth part of a multi-post series about the (hi)story of Datsun, Prince and Nissan in switzerland. Check out the other parts HERE. In this post we have a closer look at the work of the Marketing department at DSSA. Including advertizing, sales brochures, customer information, Promotional giveaways, Public relations, exhibitions and press releases from the very beginning to the early nineties. As usual with these posts, it includes many rare and yet unseen documents and photos. 1. Marketing The advertising department made brochures and catalogues, the information leaflets for customers and exhibitions, but also provided the dealerships with merchandising materials, Catalog stands, promotional stuff and made sure…